OFF/FORM
Brand identity
Concept
An identity outside the lines.
The starting point
How could a new furniture practice express the tension between precise construction and playful form? We explored an identity for a fictional studio that treats everyday objects as an invitation to experiment.
The point of view
A folded ribbon with a square counterform becomes the starting point: warm orange, tactile paper and a modular mark that moves between posters, stationery and objects.
What we explored
- Logo & visual identity
- Business cards & stationery
- Brand guidelines
- Packaging exploration
A self-initiated design study. The name, visual identity and applications are fictional explorations, not commissioned client work.
In application
