AFTER HOURS
Social & content
Concept
Culture, in full colour.
The starting point
An experimental campaign for a fictional independent music programme. The study considers how one visual idea can move between posters, vertical content and a sequence of social announcements.
The point of view
A continuous metallic ribbon folds through an ultraviolet colour field. Reflective surfaces and sharp typographic cuts create a visual pulse that adapts from posters to vertical stories.
What we explored
- Campaign art direction
- Poster & social formats
- Motion keyframes
- Release sequence concept
A self-initiated design study. The name, visual identity and applications are fictional explorations, not commissioned client work.
In application
