ARC PARTNERS
Social & content
Concept
Expertise, turned into something people read.
The starting point
An imagined advisory firm with deep cross-border know-how and a LinkedIn page last updated two years ago. Its knowledge lived in long PDFs that nobody outside the firm opened.
The point of view
An arc-and-baseline motif structures carousels, charts and short explainer videos. One report becomes a month of posts, each readable on its own and recognisably part of the same firm.
What we explored
- LinkedIn visual system
- Carousel & chart templates
- Report design
- Explainer video format
A self-initiated design study. The name, visual identity and applications are fictional explorations, not commissioned client work.
Before and after · Drag to compare
In application
