FIELD NOTES
Social & content
Concept
A feed with a feeling.
The starting point
A concept content series for a fictional lifestyle label. We explored how a recognisable visual voice could hold together still lifes, editorial posts and seasonal campaign ideas.
The point of view
Earthy colour, cropped typography and simple objects build a repeatable art direction. A three-part visual rhythm makes each post work alone and as part of a wider feed.
What we explored
- Social visual direction
- Campaign image concepts
- Post & story templates
- Content calendar example
A self-initiated design study. The name, visual identity and applications are fictional explorations, not commissioned client work.
In application
