LATE TABLE
Brand identity
Concept
A neighbourhood bar with a voice of its own.
The starting point
An imagined cocktail bar opening on a busy street of identical venues. Before opening, it had a name, a lease and a menu typed in a word processor. The brief: be recognisable from across the street and memorable on a receipt.
The point of view
A crescent-shaped table seen from above becomes the mark. Late-night plum, warm brass and a condensed typeface run through the neon sign, menus, coasters and the first month of posts.
What we explored
- Name & logo
- Neon sign & storefront
- Menus & coasters
- Opening social kit
A self-initiated design study. The name, visual identity and applications are fictional explorations, not commissioned client work.
Before and after · Drag to compare
In application
