ORDINARY
Brand identity
Concept
Everyday, with a twist.
The starting point
A self-initiated coffee identity study. The starting question: can the familiar morning cup become a warm, distinctive brand world without losing its everyday ease?
The point of view
A friendly sun-like symbol, honest typography and butter-yellow packaging. The system extends from a coffee bag to takeaway cups, menus and small printed moments.
What we explored
- Logo & identity system
- Coffee packaging concepts
- Business cards & menus
- Visual guidelines
A self-initiated design study. The name, visual identity and applications are fictional explorations, not commissioned client work.
In application
