sola
Social & content
Concept
An outdoor brand that shows up every week.
The starting point
A fictional ultralight gear brand selling direct in Europe and at home. Posts went out when someone had time, in whatever size the last platform needed, and the brand looked different on every channel.
The point of view
A sun-over-horizon mark and golden-hour colour anchor templates for every format, from 9:16 films to marketplace banners. A weekly calendar pairs each idea with a Chinese and an English version.
What we explored
- Social visual system
- Templates for every format
- Short-video direction
- Bilingual content calendar
A self-initiated design study. The name, visual identity and applications are fictional explorations, not commissioned client work.
Before and after · Drag to compare
In application
